You should be able to guarantee that your system for ordering is secure. There are services such as Paypal that provide the customer with assurance of a safe buying experience. Your website gains trust by providing one of these secure systems. Think about your customer’s security when you design your website. A password should always precede personal information given as they checkout. For every email you send out – business or personal – include your signature. Your signature is your online business card, so you should distribute it freely. Giving the recipient a glimpse of your business may result in a new customer and another sale.
If you want to be successful at Internet marketing, you must have a very clear understanding of your competition. If you can grasp their marketing techniques, know what and how they are selling their products and learn how they communicate with their customers, you can capitalize upon what they may be lacking. This is a very important part of marketing on the Internet.